The Metastable

Metastable is an upcoming cutting-edge blockchain project that aims to bootstrap Hedera’s ecosystem with synthetic-based DeFi, providing a window of opportunity for investors looking to diversify their portfolios, without fearing potential regulatory or liquidity issues. Metastable promises the Hedera community to introduce a unique model of liquidity providing that will sooner or later set the golden standard in the crypto industry. Similar to traditional financial derivatives, which derive their value from other underlying assets like commodities, currencies, precious metals, stocks, or bonds — synthetic crypto assets achieve the same objectives without the necessity of holding the actual asset itself. 

Our initial task was to think about the concept and brand character for one of the early entrants on the synthetic liquidity market. Explained as “the DeFi tool for decentralized exchange for stable swap for those who are looking for the better math solutions,” Metastable needed a special character which would carry flexible, efficient nature of the digital product which positions itself as a stable DeFi tool investment and promises to enable investors access new levels of liquidity. Upon the reference, a new mascot was born with the figure of the wild cat as a reflection to the brand archetype — Magician with a confident, clear, friendly character.  Logotype was inspired by the financial curve reflecting the Metastable functionality. We chose yellow, white and black colors as dominant brand book colors, yellow as a symbol of happiness, originality, and energy; white as a symbol of cleanliness, purity, freshness; and black color reflecting elegance, drama, and strength.

Having agreed on all visual identity aspects with the client, website and social media images were followed.